More details coming soon
Project Overview
I lead the team of 5 designers to deliver visual design for Mercedes-Benz App’s home screen.
The project’s goal was to celebrate Mercedes-Benz’s sponsorship of the F-1 The Movie, featuring Brad Pitt, as well as launch of special vehicle, APXGP edition.
Deliver exceptional quality marketing campaign asset for IOS In-App Event.
Success Metrics
Delight Mercedes-Benz customers with special day background on the companion app.
Collaborate with design agency partners to product within a short deadline (4 weeks), deliver that exceeds internal / external stakeholder expectations.
Design Reference
Concept Sketches
Design Iterations
Early concepts with various styles of garage, race vehicle. Initially I hoped to replace our default vehicle image, but due to tight timeline, I decided to go with what we have (default vehicle image).
I directed the design team to focus on the garage view facing the race pit lane, conveying clean, high-tech, futuristic visual language.
Fine tuning details : I then directed the team to focus on polishing the details, adding a camo pattern on the garage floor, harmonizing overall color tone, and background details clean-up.
Final Product
In-App Event design
Alternative design that didn’t make it
